You might not think anything seen here is so ingenious and revolutionary but let me tell you, these gals have thought of everything - all the things you will discover too late, after spending your entire baby budget on clothes that are impractical and ill-fitting. New For Baby was created especially for newborns and have features like, tagless garments to prevent itching, neckline snaps for their disproportioned giant heads, lower rise pants to avoid the healing belly button, lined zippers to prevent pinching, foldover cuffs on long sleeves to keep those sharp nails from scratching, and the list goes on. And I love that all the colors and designs are hip and modern, not generic baby themed (ducks, bears, puppies, etc., they are cute but I wouldn't want them on my clothes, would you?). These are also great shower gifts for those who don't know the sex of the baby, any of the color combos are perfect for either. Here are a few of their best sellers: Hoodie $28; and Yoga pants $16, One Piece Solid $20; Sure fit socks $6 (imagine, socks that don't fall off!!), .