Along with several partners, mom-of-two Jessica Alba just announced the launch of the Honest Company, an eco-friendly line of family essentials, which are available through a monthly subscription service at Honest.com. The safest and most sustainable products tend to be created by parents for parents, and there is no better mom for the job than Jessica.
“I’ve spent way too many hours researching products and driving around trying to find safer, eco-friendly options for my kids,” she says. “We had to make it easier.” Voila! After surveying moms all over the country to find out what families need most, the Honest Company launched a product line of diapers, wipes, bath and skincare, and household cleaning products all from natural, non-toxic ingredients.
They also make shopping as easy as possible. Each month, all the products are curated into a personalized bundle that’s not only made just for you and your family, it is shipped automatically. And this is just the beginning of their “honest” approach. Except much more to come from this earnest company.